At Betty Blu, every scent begins with a story. Ours begins with Betty and Carrie, a mother-daughter duo with deep roots in the world of retail and wholesale. With over 60 years of combined experience, we bring not only industry expertise but also a shared passion for craftsmanship, storytelling, and soulful connection.

Our journey changed course when Betty, after unexpectedly losing her sense of smell, began working with a doctor and discovered the therapeutic power of scent. That personal experience with scent memory and healing sparked a deeper exploration of fragrance oils and their ability to soothe, uplift, and reconnect us to ourselves and one another.

From that point on, Betty poured her heart into every element of the candle-making process. She selected the finest wax blends for a clean, beautiful burn, tested countless wicks to ensure the perfect glow, and chose vessels that reflect the soul of each scent. Every detail invites a sense of place and warmth into your home. Her sensory intuition and attention to detail have shaped every collection with quiet elegance and emotional depth.

Carrie brought the brand’s visual identity to life, carefully guiding every design decision to reflect the heart of each fragrance. With her creative direction and eye for balance, each candle became a harmony of scent, story, and visual beauty.

Hand-poured in small batches in our Sarasota studio, every Betty Blu candle and wax melt celebrates life’s quiet joys: a sun-drenched walk through a meadow, the comfort of cinnamon rolls on a Sunday morning, the hush of snowfall, and the warmth of gathering around a fire.

Our Appalachian storytelling heritage is woven into every candle we create. Each scent is a chapter filled with memory, emotion, and the simple pleasures that make a house a home.

Welcome to our story. Welcome to Betty Blu.