Our Story
At Betty Blu, every scent begins with a story.
Ours begins with Betty and Carrie, a mother and daughter with deep roots in retail and wholesale.
With over sixty years of combined experience, we bring not only industry expertise but a shared passion for craftsmanship, storytelling, and soulful connection.
Our journey changed course the day Betty lost her sense of smell.
Working with a doctor, she discovered the therapeutic power of scent. That experience with scent memory and healing sparked a deeper exploration of fragrance and its ability to soothe, uplift, and reconnect us to ourselves and one another.
From that point on, Betty poured her heart into every candle.
She selected the finest wax blends for a clean, beautiful burn, tested countless wicks for the perfect glow, and chose vessels that reflect the soul of each scent. Carrie brought the brand's visual identity to life, guiding every design decision so each candle became a harmony of scent, story, and visual beauty.
Made with integrity, authenticity, and quality.
Integrity
Hand-poured in small batches with nothing hidden. Coconut and soy wax, phthalate-free, exactly what we would burn in our own home.
Authenticity
A real story of a mother and daughter, scent and memory. Every color and label is chosen to tell the truth about what is inside.
Quality
We test every wax and wick until the burn is clean and the flame sits right. Nothing leaves the studio until it does.
"Our Appalachian storytelling heritage is woven into every candle. Each scent is a chapter, filled with memory, emotion, and the simple pleasures that make a house a home."
Betty & Carrie · Hand-poured in SarasotaHand-poured in small batches in our Sarasota studio, every Betty Blu candle and wax melt celebrates life's quiet joys: a sun-drenched walk through a meadow, cinnamon rolls on a Sunday morning, the hush of snowfall, and the warmth of gathering around a fire.
Welcome to Betty Blu.